If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
I want to tell you how I go about writing... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
In its most basic form, copywriting is, among other things,... Read More
Do you want to make $5000, $10,000 or more every... Read More
Did you ever wish you could afford to hire one... Read More
Think about how much you read about and spend on... Read More
Headlines are, without a doubt, one of the most important... Read More
When you are beginning to write, you gather as much... Read More
If you own a shop in the middle of the... Read More
When you want to sell something?anything? you need to first... Read More
Every day, more and more of us begin new online... Read More
When I write copy for my advertising clients, I always... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
As a freelance copywriter in New York, your work is... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
On the Internet programmers and designers rule, not the writer.... Read More
Doing the copywriting for your own website without the proper... Read More
Many small businesses fail because their owners don't pay enough... Read More
Not everyone is a writer. Good copy writing is a... Read More
Many professional freelancers will go their entire career without ever... Read More
One of the keys to writing good marketing copy is... Read More
Assume you were faced with the task of hiring a... Read More
Several years ago, when I was working for an agency,... Read More
Content is king. Without content your website is an empty... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Market identification Custom writing services market is a sector of... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Just because you're running a small business doesn't mean you... Read More
Year after year people make the same mistakes in direct-response... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Did you know that jobs writing about food are available?... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
When making a purchasing decision, people have their "rip off... Read More
Did you ever wish you could afford to hire one... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
As websites and electronic commerce are becoming more and more... Read More
In this article, I am going to reveal a dozen... Read More
If you've been writing web articles to help promote your... Read More
You have to choose a character or an angle that... Read More
If you made it this far, the headline for this... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
What is it exactly that copywriters DO when they produce... Read More
If you're considering hiring copywriting help for your next brochure,... Read More
As with any business, becoming a freelance business plan writer... Read More
While traditional marketing can work for the book author or... Read More
If you write copy you need a swipe file. A... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
Sometimes learning what not to do is as important as... Read More
1. Isolation technique It doesn't matter how good your... Read More